Social Media Influencers at Sotheby's Institute of Art with Max Benavidez

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Well-known social media influencers Yvon Nguyen, B. Scott and Chris Applebaum were interviewed by Prof. Max Benavidez, PhD, for his course “Strategic Communications for the Arts, Culture & Media.” The panel discussion took place at The Reef in Los Angeles, California on November 5, 2018. Topics included how to be authentic in social media, how to build influence, micro-influencers, psychographics, the new role of the written word, use of video, podcasts, and niching down.

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