Animoca Brands’ Motorverse Collaborates with Turbo Token to Enhance Ecosystem Engagement

Animoca Brands' Motorverse Collaborates with Turbo Token to Enhance Ecosystem Engagement

Motorverse, a project by Animoca Brands known for its interoperable ecosystem of motorsport titles, has announced a partnership with the popular meme coin TURBO token. According to Animoca Brands, the collaboration aims to explore opportunities around joint marketing and interoperability.

Partnership Details

The partnership includes a token swap involving Motorverse’s REVV tokens and TURBO tokens. The TURBO tokens received by Motorverse will be utilized for community-building initiatives for the Motorverse community of REVV holders. will support this initiative as a liquidity partner, providing the necessary liquidity for the token swap.

Community Engagement Initiatives

To celebrate the partnership, Motorverse will host a series of contests starting on June 26. The first contest will invite participants to create car liveries that incorporate the TURBO and Motorverse brands for Motorverse’s REVV Racing title. This will be followed by a meme creation contest aimed at encouraging community members to create engaging and humorous memes highlighting the partnership.

Significance of Meme Coins

Meme coins have surged in popularity in 2024, representing popular Internet memes and pop-culture references. They have grown to hold cultural significance within the Web3 community. TURBO token, as the first AI-generated meme coin, is seen as a bold experiment in cryptocurrency creation, aiming to integrate new, Web3-savvy communities into the Motorverse ecosystem.

Statements from Key Figures

Will Griffiths, General Manager of Motorverse, stated, “As the first AI-generated meme coin, TURBO token is a bold experiment in cryptocurrency creation and will strongly incentivize the integration of new, Web3-savvy communities into the Motorverse ecosystem. This exciting alliance broadens the horizons for the Motorverse and sets a new standard for meme coin collaborations in the digital entertainment landscape.”

Johnny Mack, TURBO’s strategic partnership developer, added, “The collaboration marks an important milestone in digital gaming and enhances TURBO’s branding and market presence, aligning it with Animoca Brands’ robust expertise in Web3. The integration of TURBO in Motorverse will enhance user engagement and create unique gaming experiences by expanding the utility of TURBO token.”

Matthew Pappas, CEO of FuturePlay, commented, “To activate this partnership, a one-of-one Motorverse/TURBO/FuturePlay exclusive NFT will be available to the community of”

About Motorverse

Motorverse develops and publishes branded interoperable motorsport experiences for blockchain. It currently comprises 10 games, including MotoGP™ Ignition, Formula E: High Voltage, and the Torque Drift series. Motorverse games are connected by a shared economy based on the REVV token, the central utility and governance token for the Motorverse ecosystem.

About Animoca Brands

Animoca Brands is a Web3 leader that leverages blockchain to deliver digital property rights to consumers, helping to establish the open metaverse. The company develops and publishes a broad portfolio of products, including original games and those utilizing popular intellectual properties from sports and entertainment.


Turbo Token ($TURBO) is the first AI-generated memecoin created with the assistance of ChatGPT. It exemplifies the potential of generative AI in democratizing cryptocurrency creation, combining the cultural appeal of memes with the financial capabilities of crypto.

About launched in December 2023 and offers over 4000 games and various sports markets. It accepts nine leading cryptocurrencies and plans to launch its own token, $FUTR, in Q4 2024.

Image source: Shutterstock

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