Meta is offering popular Threads users thousands of dollars in bonuses


Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.

An Instagram offers some details. It says creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” So, go for either quality or quantity, it seems. It appears terms of the bonuses are unique to each creator.

According to on Threads, at least one creator was offered “up to $5,000” for Threads posts or replies with 10,000 views or more. Unfortunately, we can’t see how many views that screenshot has so far, and whether it’s making him money.

While not nearly as high as the $10,000 bonuses Reels creators could earn in the past, it’s still pretty generous, given the lower effort needed to type a Threads missive.

The company refers to it as being in “testing,” but it offers a preview of how Meta may try to boost engagement on the service. It’s the same playbook as Meta on Facebook and Instagram.

— Mat Smith

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Walmart’s Discovered experience started out as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership will include a pilot program for teens to buy real-life goods stocked on digital shelves before they’re shipped to your door. Anyone who buys a real-world item will receive a free virtual twin. The first products to benefit from this are a crochet bag from No Boundaries, Onn Bluetooth headphones and a TAL stainless steel tumbler. And we all know: Kids love to show off their stainless steel tumblers.

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