30 Email Marketing Tips to Skyrocket your Open Rates


Segmenting your subscribers is about fine-tuning your message so that it resonates with your readers. After all, you wouldn’t chat about retirement plans with a college student. Segmentation lets you hit the right note with everyone, whether they’re CEOs or recent grads.

How do you segment email subscribers? Group your audience by their interests, how they interact with your emails, where they are in their buying journey, or even how they found you. And while you’re gathering data, leverage your signup form to learn what your subscribers seek so that you can deliver it straight to their inbox.

If you’re selling books, send the cookbook fans your latest recipes. Segmentation is as simple as that It ensures your message is always on target, with no fluff. And trust me, it works. Proper segmentation is vital for the success of any email campaign.

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