12 Black Owned Makeup & Skincare Brands To Try In 2024

Check out these incredible Black owned makeup and skincare brands! Plus, we’re sharing some of the best beauty products these companies have to offer!

LYS Beauty Satin Matte Blush with recyclable packaging

Looking for some new beauty recommendations?

February is Black History Month, so we’re highlighting ten Black-owned makeup brands and skin care companies. Plus, we’re sharing some of their best beauty products, all of which are highly rated and under $20!

Want to support Black-owned brands, but not sure which companies to try? You’re in the right place. From skincare to makeup, these Black owned makeup and skincare brands are worth checking out and they are widely available at stores like Target, Sephora, and Ulta! Plus, many of these Black owned beauty brands offer cruelty free and clean products!

Try these 12 Black-owned beauty brands in 2024:

1. Level up your soft glam look with an eye palette made by Juvia’s Place.

Juvia's Place The Nubian Earth Eyeshadow Palette

Created by Chichi Eburu, Juvia’s Place aims to serve customers of all genders and skin tones. Give them a try if you want rich colors that won’t make your skin tone look muted.

With this Juvia’s Place eyeshadow palette, you’ll be looking and feeling like royalty. Each color is “universally flattering” for all skin tones and perfect for both natural and glamorous makeup looks!

2. Find some long lasting cosmetics at Danessa Myricks Beauty.

colorfix pigments and gloss

Danessa Myricks Beauty celebrates diversity, individuality, and unconventional beauty. This Black owned makeup brand’s most popular item is arguably these Colorfix Pigments that can be used as eyeshadows, blush, and lip cream! There are over thirty colors to choose from, including matte, shiny, and metallic options. This waterproof beauty product can last up to 24 hours and was a 2020 Allure’s Best of Beauty Award Winner!

3. LYS Beauty is one of the top-rated Black owned makeup brands and their clean cosmetics are 100% vegan.

Hand holding up LYS Beauty Satin Matte Cream Blush

Tisha Thompson, the founder of LYS Beauty, wants clean makeup to be available to all. Her company is one of the top-rated Black owned beauty brands that offers cosmetics that are not only inclusive but also cruelty-free!

Their 5-star rated Higher Standard Satin Matte Cream Blush (shown above in the shade Confident) is a great introduction to the brand. The colors are highly-pigmented and the formula includes nourishing ingredients like Kaolin clay, avocado oil, and vitamin E. This trendy vegan blush is also gluten-free and comes in recyclable packaging. 🙌

4. Mented Cosmetics also sells vegan cosmetics and their Semi-Matte Lipstick has over 1,000 positive reviews!

Mented Cosmetics Semi-Matte Lipstick

No one is an afterthought at Mented Cosmetics. This company, featured in The Oprah Magazine, takes pride in catering to people of all skin tones. Their cosmetics are buildable, blendable, highly pigmented, and ethically made.

One product to try is their wildly popular US-made lipstick that contains castor oil. It’s vanilla-scented, so it moisturizes while smelling amazing! Currently available in nine colors, reviewers rave about how it still delivers a matte look without drying your lips out. We think this would pair perfectly with LYS Beauty’s Speak Love Lip Liner Pencil which is another one of our favorite beauty products!

5. Sweeten your cosmetics collection with Beauty Bakerie products.

Face Powder from Beauty Bakerie

It’s hard not to smile when looking at the Beauty Bakerie collection. These beauty products pay homage to some of our favorite sweet treats. One of this company’s top products is their setting powder. It gets rave reviews for being long-lasting and not caking underneath your eyes. If you want to find out what the hype is all about, you can score a mini version of the setting powder for under $14 at Target!

In addition to makeup, Beauty Bakerie is also considered one of the top Black owned skincare brands. Their glycolic facial cleanser gets great feedback. We love that this brand’s products are cruelty-free, gluten-free, and vegan-friendly. Plus, some of the profits go to help orphans in need!

6. Want budge-free, toxic-free makeup? Check out The Lip Bar!

tlb skin conditioner

TLB (or The Lip Bar) is proud of their high-performing cosmetics that are toxic-free and cruelty-free. These accessible cosmetics embody “maximum impact, minimal effort beauty” and they’re available in over 1,000 stores like Target, Meijer, CVS, and Walmart.

TLB’s Skin Conditioner is super popular. It’s a light coverage foundation that contains rose water, hyaluronic acid, Irish sea moss extract, cucumber extract, and SPF 11. While it provides sheer coverage, it’s buildable and can be worn alone or as a base for an additional foundation or powder!

7. Tired of white-casted sunscreens? Try Black Girl Sunscreen, one of the best Black owned skincare brands.Black Girl Sunscreen Broad Spectrum

Sun protection, education, and skin cancer prevention are important causes to Black Girl Sunscreen. The company especially hopes to help customers avoid life-threatening melanoma and they created a fabulous sunscreen that caters to the Black community.

Their Black Girl Sunscreen Broad Spectrum has over 1,500 reviews on Target, and we totally understand why! It dries completely clear without white cast, and there’s even a version for kiddos!

8. Care for your hair and scalp with the highly-nourishing products from Donna’s Recipe.

DONNA'S RECIPE Sweet Potato Pie Extra Creamy Leave-In Conditioner, an offering from one of the best black owned beauty brands

Created by Tabitha Brown and Gina Woods, Donna’s Recipe is all about nourishing and leveling up curly hair care. Their products are made with nutrient-rich, clean, vegan ingredients to keep your hair and scalp healthy. One of their popular products, this Sweet Potato Pie Extra Creamy Leave-in Conditioner, helps de-frizz and moisturize your curls. It also comes in sustainable packaging!

9. One of the best Black owned skincare and makeup brands is BLK/OPL and their stick foundations are top-notch!

true color stick foundations from BLK/OPL, one of the best black owned skincare brands and makeup brands

BLK/OPL has been making high-performing, award-winning makeup for almost 30 years. They’re a budget-friendly brand that delivers and they strive to offer all their products for under $20!

Their stick foundation is perfect for covering up any stubborn blemishes and dark circles. Plus, it contains 15 SPF to help keep you protected from the sun. It works on all skin types and is made with hypoallergenic ingredients so even those with sensitive skin can try it.

10. Ditch your loofah and washcloth by replacing them with a Luv Scrub Mesh Body Exfoliator!

Exfoliators from Luv Scrub, one of the best black owned skincare brands

Luv Scrub is sharing one of West Africa’s beauty secrets! Bathe with The Mesh Body Exfoliator. This innovative cleaning device lasts up to 18 months and targets ingrown hairs, body acne, dead skin, and other skin concerns. It’s gentle yet incredibly effective. It can even reach 50″ so you can get hard-to-reach places like your back. Time to throw away your washcloths and loofahs because this exfoliator is everything you’ll need! 🤩

11. For better skin, try Buttah Skin, one of the popular Black owned skincare brands.

Cleanser from Buttah Skin, one of the very best black owned skincare brands

Owned by Dorion Renaud, Buttah Skin was made specifically for melanin-rich skin. The company uses clean and clinically validated ingredients to give your skin the love it deserves.

The Buttah Skin Cleanser gets a whopping 4.7 stars at Ulta Beauty. It’s made with soothing coconut oil and lavender flower extract that calms your skin and leaves it hydrated and healthy!

12. End your day with a relaxing soak using Homebody bath salts.

Rose bath soak from Ulta Beauty that's made by Homebody, one of the newer black owned skincare brands

Homebody is currently only available at Ulta Beauty. People with chronic pain are leaving their bath soaks fantastic feedback as they are designed to help you get relief from the day’s aches and pains.

One of Homebody’s top-rated bath soaks is the I Rose Above It Pearlescent CBD Bath Soak. The product is made with valerian root, moringa, CBD, pink Himalayan salt, rosehip oil, rosemary, and magnesium. The ingredients are said to reduce stress, decrease inflammation, relieve muscle tension, improve sleep, balance pH levels, boost alertness, and more. As if those weren’t enough great features, this soak turns your bathwater pink and sparkly! Sign us up!

fenty beauty foundation in many shades in a cirle

Willing to splurge? Try these other Black owned skincare & makeup brands:

Visit these Black owned Etsy shops next

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